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Ooyala, a leading provider of end-to-end video platform applications and services, today announced that it was recognized as a leader in 'The Forrester Wave: US Online Video Platforms, Q4 2009' (November 2009), an independent research report. In Forrester's 37-point evaluation of online video platform vendors, Ooyala was ranked as a leader, earning its highest marks in monetization and analytics technology.
Ooyala's end-to-end video platform offers content publishers an easy way to publish, monetize and analyze their video content. Hundreds of media and non-media companies use Ooyala's platform to deliver a quality video experience to tens of millions of Online Video viewers worldwide. In 2009, the company has experienced industry-leading four digit growth.
Forrester evaluated the strengths and weaknesses of six U.S. online video platform vendors against criteria in three major categories - current offering, strategy and market presence.
According to the report, Ooyala's 'expansion of its services arm and partnership ecosystem will enable it to take on the largest enterprise clients.'
Ooyala's goal has always been to build new and innovative technology that helps content owners deliver a better and more targeted video experience to their viewers. By offering sophisticated analytics and ad serving on the same platform, Ooyala enables companies to learn from the viewing behavior of their audiences and directly feed those learnings back to their monetization strategies.
'Ooyala is focusing our efforts on making both video advertising and publishing more transparent and accountable. With our acknowledged best-in-class analytics and monetization products, media and non-media companies alike know exactly how their content is being consumed, giving them more insight about the consumers themselves, allowing them to make more intelligent syndication and monetization decisions,' said Jay Fulcher, President and CEO of Ooyala.
In 2010, Ooyala plans to aggressively grow the company both in the US and internationally. Recently, Ooyala announced a new $10 million financing round and appointed former Agile Software CEO Jay Fulcher to CEO.
About Ooyala
Ooyala is a leading video technology company that provides a comprehensive suite of publishing, analytics, and monetization capabilities. With Ooyala's online video platform, content owners gain deep viewer insights that drive increased video engagement and monetization opportunities. Ooyala serves global media companies and web marketers including Wenner Media, Fremantle, Armani, Sybase and Electronic Arts. For more information please visit www.ooyala.com.